I’m Amy – welcome you to The Best Edit.

This is my little corner of the internet where I write about style, work, and life… in an attempt to get back into writing, with a bit of intention. Not in a “perfect morning routine” way. More in a “let me actually notice my life while it’s happening” way.

I’ve always loved the idea that personal columns aren’t really about what happens, they’re about how you think about what happens. Some days the headline is genuinely tiny; I’m running late, I buy tomatoes that cost more than they should, I find a coat that makes me feel like I’ve got my life together – and somehow that’s the whole point..the story is always in the detail.

I live in London, I’m newly married, and I work in marketing, and after 12 years in a travel tech company, I am about to start a new role in fashion tech, marrying together my 3 passions; marketing, AI and fashion. This means I spend a lot of time in two modes;

• serious, strategic, data-brain (budgets, growth, decisions that need to hold up over time)
• completely emotional about clothes (the right bag can change my mood, and I won’t apologise for it)

This blog is where all of it meets.

What you’ll find here

• Outfits + styling notes: what I’m wearing, what I’m repeating, what I’m saving, and why certain pieces just work
• London life + and travel further afield: date nights, places I’d actually recommend, trips I want to remember properly
• Work + leadership: building teams, momentum, managing pressure, and doing things properly (no “quick and dirty” anything)
• Life bits: weight training, cooking, routines, and the behind-the-scenes that keeps everything else ticking

I’m not trying to be aspirational in a glossy way. I’m more interested in making real life feel a bit more considered, like choosing the outfit that makes you stand taller, making memories, or taking five minutes to write down a random thought before it disappears.

If you’re into fashion, ambitious, London life, and romanticising the everyday (without pretending it’s perfect), you’ll fit right in.

— Amy x